Marketing plays a vital role in connecting businesses with their audience, and over time, it has evolved from traditional methods to more advanced digital strategies. Traditional marketing refers to conventional advertising methods such as television, radio, newspapers, magazines, billboards, and direct mail. These techniques are generally broad in nature, aimed at reaching a wide audience without targeting specific consumer groups. Digital marketing, on the other hand, uses online platforms like websites, social media, search engines, email, and mobile apps to reach and engage audiences. This modern approach allows for more precise targeting, real-time interaction, and measurable results

One of the key differences between the two lies in audience targeting and personalization. Traditional marketing focuses on mass outreach with limited ability to segment the audience. In contrast, digital marketing specialist recommends  tools that allow businesses to target users based on specific demographics, interests, behaviors, and locations. This ensures that the marketing message reaches the right people at the right time. Additionally, digital platforms offer a two-way communication channel, enabling businesses to engage directly with consumers through comments, messages, and reviews, which is not possible with traditional methods.